About the Labels API

The Labels API provides functionality for managing labels for your site. Labels allow site admins to segment or categorize the contacts in their Contact List. Using Labels enchances the CRM by allowing site admins to customize data organization according to their needs. For example, you can use labels to target specific audiences for email campaigns or bulk actions. Learn more about labels.

With the Labels API, you can:

Terminology

  • Label: A tag that is applied to contacts to help site admins organzie and group contacts with shared characteristics. Labels can be either user-defined or system-defined.
    • User-defined label: A label that is custom created by site admins.
    • System-defined label: A label that is pre-defined in your site and cannot be deleted from the CRM.
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