Over the next five years, the automotive industry will see more innovation than the past fifty. Arriving at an increasingly rapid pace, these advancements ultimately aim to deliver new features for consumers and disrupt the industry at large. They also span across multiple categories within the automotive ecosystem - from the development of the vehicle through to its end user experience.

With these new technologies being announced, developed, produced, and released by a growing number of OEMs, start-ups, suppliers, and technology firms at an exponentially quicker rate - it can be easy for the most significant of these announcements to fall through. Likewise, the volume of innovations launched per quarter can make it difficult to assess the potential industry impacts of each one.

The Innovation Guide tracks the latest industry trends, innovations, and activities in comprehensive detail. It works as a reference point to help teams clarify the maturity, ecosystem, and opportunities of new automotive technologies announced around the world. The guide similarly provides detailed insights into the market landscape - profiling the key players behind these innovations and understanding how it can be managed. This report is updated quarterly to capture the latest industry announcements, assess the latest trends, and analyze the latest innovations.