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About this report
Car manufacturers are increasingly adopting voice AI technologies to elevate the driving experience, boost safety, and enhance vehicle performance. In utilizing voice AI to manage various in-car functions, passengers can enjoy a more personalized and interactive journey while automakers can use them as brand differentiators. Alongside reliability and effectiveness in all environments and conditions, OEMs need to plan for a wide ecosystem of first- and third-party services to compete in this market.
SBD Automotive’s all-new In-Car VPA & Voice Guide details the latest virtual personal assistants (VPAs) being launched, while highlighting the range of VPA-adjacent features being delivered through OTA updates that expand on the role of voice in the car. This study will help OEMs prioritize a set of VPA and voice features that will be the most effective for their customers, and more broadly plan a roadmap for the overarching role that voice AI can play in their vehicles.
01
Differentiates between multi-model, personalization, and orchestration layers including controlling multi-VPAs and other voice features
02
Offers a database of VPA features by brand and model, while identifying the various states of use for each one
03
Assesses the number of VPA updates delivered over time, using data from our OTA study
Key Benefits
04
Defines a set of unconnected capabilities that vehicles are offering today through voice as a service
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