In this edition of SBD Automotive’s HMI UX Evaluation report series, the UX Team tests the new Hyundai IONIQ 5. Inside, a reasonably attractive GUI features on its two 12.3-inch displays, one focusing on infotainment and the other functioning as the instrument cluster, which features three ‘paper’ themes which animate when transitioning from one to another.

The IONIQ 5’s HMI approach has several basic UX principle violations, such as a lack of intuitiveness, brevity and consistency in some cases and several examples of complexity. Many of these, however, would be relatively simple to resolve with software modifications.

SBD’s HMI UX Evaluation Report Series provides a comprehensive assessment of the latest systems released globally. Over the course of 2021, our team of HMI and UX experts benchmarked eight vehicles from Europe, the US, and Japan to understand who is leading in the space, and who is falling behind. Each report helps provide an indication of what the final customer experience of each vehicle should be. In doing so, the team thoroughly scores and analyses them across several HMI domains.

These include the vehicle’s ADAS, infotainment, navigation, voice recognition, connected feature, and convenience capabilities. Our experts assess the reliability of each domain - testing their repeated usability, evaluating whether their solutions provide the features that customers expect and need, and gauging how easy these features are to learn. Likewise, the potential perceived quality of individual HMI components is measured against its impact on the overall customer experience.