In this edition, our experts test the Avatr 12 – the latest EV from Avatr Technology, a joint venture between Changan, CATL, and Huawei. While our experts enjoyed the entertainment capabilities and IoT integrations offered by the automotive variant of Huawei’s HarmonyOS, they felt that its lack of third-party support could limit its usability for some users. Beyond infotainment, the EV offers a impressive set of features that individually enable unique and seamless user experiences.

SBD’s HMI UX Evaluation Report Series provides a comprehensive assessment of the latest systems released globally. Over the course of this year, our team of HMI and UX experts will benchmark vehicles from Europe, the US, China, and Japan to understand who is leading in the space, and who is falling behind. Each report helps provide an indication of what the final customer experience of each vehicle should be. In doing so, the team thoroughly scores and analyses them across several HMI domains.

These include the vehicle’s ADAS, infotainment, navigation, voice recognition, connected feature, and convenience capabilities. Our experts assess the reliability of each domain - testing their repeated usability, evaluating whether their solutions provide the features that customers expect and need, and gauging how easy these features are to learn. Likewise, the potential perceived quality of individual HMI components is measured against its impact on the overall customer experience.