EVs have entered the mainstream and are now becoming more accessible as automakers target new consumer demographics with new models launched across a range of segments and price points. A common feature shared by these models, regardless of their category or pricing, is an ecosystem of EV-specific apps and services.

Here, EVs rely on a multi-channel communications approach that unites smartphone apps, owner portals and in-vehicle systems to inform the owner on battery status, charger availability, digital payments, and EV value-added services. With this approach playing a key role in the EV experience, it is critical for OEMs to balance a rich ecosystem of EV-focused digital apps and services with a holistic consumer journey that informs, supports, and maximizes the end consumer experience.

The EV Apps & Digital Consumer Experience Guide provides a detailed breakdown of how automakers are offering EV apps and a digital consumer experience through five key steps. While offering insight into how digital tools and services can be leveraged to drive EV adoption, the report also identifies the best practices for digitizing key components of the EV user journey and understands how the remote and in-cabin vehicle experiences work together to deliver information and support new EV-related digital experiences.