While, today, OEMs are focused on scaling EV sales to new frontiers and customer demographics, they will also need to strategize a longer-term risk and threat assessment to their conventional business models.

Most OEMs already have a set of ownership improvement strategies in their horizons, such as the prioritization of digital channels, personalization, and direct-to-consumer delivery. However, beyond that horizon, there are broader friction points from different modes of travel that will see different customer segments treat vehicle ownership differently.

This study aims to provide OEMs with a framework on how to start evaluating the impact of emerging trends impacting the future of vehicle ownership, alongside their sub-trends, like city bans on ICEs, Gen Z buying trends, and the experiential priorities of customers. Here, it takes a deep dive into both the threats and opportunities to vehicle ownership beyond OEM horizons while breaking down contemporary consumer habits through detailed persona analysis that profiles various buying groups and highlights disruptions.