2024 represented a key year for the automotive industry, with notable technology evolutions, striking new innovations, and shifts in the legal and regulatory landscapes around domains such as EV and connectivity.
From the integration of AI in the vehicle through LLMs and chatbots like ChatGPT, to the growing number of innovations and trials being rolled out in the ADAS and autonomy space, and the ramping up of the industry-wide race towards the SDV, 2024 laid the foundation for many automotive trends that are set to flourish even further across 2025.
2025 will, likewise, see its own important movements take place as governments, regulators, and legislators begin to accelerate their 2030 emission targets (and OEMs follow suit with new electric and electrified vehicle innovations), as Chinese OEMs scale their international expansion strategies, and as the SDV comes closer than ever to fruition.
In anticipation of this change, the evolution of existing industry trends, and the emergence of new ones, we are excited to announce ten all-new research reports that help OEMs, suppliers, start-ups, developers, and more make sense of how and where the automotive industry landscape will grow across several domains, from connected features to EVs, and gain a deeper understanding on rapidly evolving trends like the SDV and changes in vehicle ownership.
New 2025 Research Reports
Automotive OS for SDV Deep Dive
This study maps the latest commercial models for automotive operating systems, alongside their benefits and challenges to adoption. It allows planners to understand OEM preferences on OS sourcing and evaluate the maturity of open-source OSes for in-vehicle use.
Scaling the SDV Deep Dive
In this study, our experts future-cast SDV hardware roadmaps and E/E architecture transformation to help OEMs plan their next set of SDV milestones. Here, it addresses ambiguities around the role of the SDV and the problems OEMs must overcome to scale it.
Automotive Cockpit App & Ecosystem Guide
Focused on the automotive app ecosystem, this all-new report provides deep insights into the latest trends and activities from OEMs and third-party developers globally. Updated bi-annually, the report accounts for new app launches and the latest movements across this ecosystem.
In-Car VPA & Voice Guide
This report details the latest virtual personal assistant launches, alongside VPA-adjacent features that extend the role of voice in the car. Through it, OEMs can assess both the best voice and VPA features for their customers, and the role that voice AI can play in their vehicles.
EV Incentives Tracker
Providing an in-depth analysis of key electrification incentives, this report helps OEMs and dealers understand the range of incentives being offered today. Here, it also profiles developing trends around the incentives actively impacting EV purchase decisions across different regions.
Vehicle UX Evaluation: Navigation for EVs
This report series provides deep analysis into the EV navigation systems of the models reviewed in our In-Car HMI UX Evaluation series, highlighting the best experiences they offer and identifying how the ways in which interact with the vehicle’s key connected features.
Vehicle UX Evaluation: Public Charging for EVs
In this report, our experts delve into EV charging services offered in the models reviewed in our In-Car HMI UX Evaluation series. Like its counterpart on EV navigation systems, it details the UX highlights of these services while understanding how they interact with connected features.
2040 Vehicle Technology Guide
This guide provides a snapshot of the anticipated technology convergences between safety, EV, connectivity, security, and cyber across future vehicle generations. A comprehensive index for the adoption of these technologies highlights the customer-facing outcomes they will achieve.
Automotive Roadmaps Tracker
Curated from thousands of trusted and validated sources, AutoRoadmaps provides distilled intelligence data validated by human expert analysis in a normalized & actionable way, allowing you to save time, optimize products, uncover gaps and align teams to create market confidence.
Disruptions to Vehicle Ownership Deep Dive
This study aims to help OEMs evaluate the impact of trends that could affect the future of vehicle ownership, such as ICE bans and Gen Z buying trends, by reviewing key threats and opportunities beyond OEM horizons and breaking down contemporary consumer habits.
To help industry professionals stay ahead, we now offer 2025 Domain Passes, providing access to our research reports within a specific domain.
ADAS & Autonomy
Cockpit & Infotainment
Digital Connected Services
Electrification
Innovation & Strategy
Security
Software-Defined Vehicles
User Experience
Each pass also includes an exclusive, custom report that consolidates insights from our diverse reports into one normalized view, offering a clear perspective on OEM strategies within that domain. For more details or to receive our full catalog, contact us today!