With Q3 coming to a close, we can now begin to visualize what 2024 has brought to the automotive industry and realize how some of the year’s biggest trends could permeate through 2025, and even years to come. However, with countless new announcements, initiatives, innovations, reveals, launches, and more shared every quarter, determining the most important moments and key trends from each quarter, while also understanding how they will impact the future of automotive, can quickly become difficult.
This Insight highlights our latest activities from the last three months – including our latest Insight articles and research reports, as well as the latest entry in SBD Explores, our complimentary series of expert insights into emerging industry trends. Together, these activities work to cut through the noise and deliver clear insights on the most interesting, insightful, and impactful industry updates from the last quarter.
Insights and Additional Content
Where are the SDV Startups?
In this Insight, we explored automotive’s relationship with startups. While identifying the present and future opportunities for investors, this article also introduced a new framework to help investors, entrepreneurs, and VC firms maximize their investment in the SDV ecosystem.
SBD Explores: New EV Battery Technology
While lithium-ion batteries will likely dominate the market for the next decade, the ultimate theoretical performance has a ceiling. In this edition of SBD Explores, our experts dive into two emerging battery technologies and discuss their potential impact on the automotive industry.
Explore the future of automotive OS in our new multi-client study!
In late August, we launched The Future of Automotive OS – an exciting, new multi-client study seeking to forecast future OEM preferences for OS sourcing, capability, and licensing while highlighting the advantages and disadvantages presented by each of these approaches.
Subscriptions and the SDV: Where is the value proposition?
In this Insight, Alex Oyler, director of SBD North America, utilized our research into connected services, SDVs, and user experiences to discuss the history of subscription services in automotive, and assess the impact SDVs will have on the value proposition of these services.
What impact will new EV charging and battery innovations have on EV uptake?
In this article, we explored our EV Charging & Infrastructure Guide and the EV Battery Technologies & Ecosystem report. While outlining the contents of both reports, and highlighting the key benefits of each one, we also detailed the new features provided in their 2024 editions.
How will the arrival of the SDV impact traditional development practices?
This article took a deep dive into our family of SDV reports released up to Q3 2024, including our new Software Development for the SDV report. While outlining their key features and benefits, insights from Masahiro Otsuka, Senior SDV Expert for SBD Japan, highlighted their significance.
How will Hyundai's 2024 Investor Day annoucements impact the EV landscape and the evolution of new e-mobility technologies?
Following Hyundai’s 2024 Investor Day, we wrote this Insight to highlight some of the event’s most interesting takeaways, while more closely analyzing their implications on the EV ecosystem, the growing landscape of new technologies, and the automotive industry overall.
Reports Released in Q3
ADAS & Autonomy Guide
In this report, our experts detail the main ADAS and autonomy offerings across three regions. While identifying the latest assisted driving features, it compares them on many verticals – including availability and pricing – while dispelling the jargon used by OEMs to describe them.
Cyber Security Legislation Guide
This guide offers a reference tool that helps you separate important cyber security requirements from outdated publications – allowing you to confidently focus on the issues that matter. Thorough insights are provided into the history of each legislation and their wider implications.
Cyber Intelligence Guide
This report works to raise awareness of the threats and vulnerabilities affecting vehicles and connected and autonomous technologies. In doing so, it offers insights into the recommended defense and mitigation counters, and the importance of incident response analysis.
Automotive Sustainability Guide
In our newest research report, we map out the landscape of automotive sustainability technologies. While detailing sustainable sourcing strategies for various materials and components, it also evaluates OEM approaches towards different sustainability processes.
EV Legislation and Incentives Guide
While many industry players have strategies for electrification in place, the legislation around it is constantly changing. This report helps OEMs and officials recognize the regulations and incentives for EVs today.
EV Guide
While breaking down the current EV landscape, the EV Guide compares the features being offered across different lineups and details the charging infrastructure for users. It also outlines the policy considerations and environmental impacts for EV development.
Software Development for the SDV
Our latest SDV report recognizes how OEMs are tackling its most critical software development challenges. While profiling the best strategies to optimize vehicle software development, it also realizes how cloud, digital twin, and DevOps toolkits are accelerating software development.
Connected & Digital Services Guide
In this report, our experts profile the connected services landscape, and review the strategies being used by OEMs to enable them. It offers detailed insights and comparisons of key players, business models, service availability and more for regions and countries around the world.
Connected Car Legislation Guide
As connected cars become more advanced, so too does the legislation around them globally. In this guide, our experts identify the legislation impacting the development and operations of connected services today, while also understanding the impacts of developing legislation.
Global Connected Car Forecast
Our Connected Car Forecast offers a ten-year outlook on the penetration of vehicle connectivity, connected features, and the fitment rate of connected systems. Covering 90% of the global connectivity market, it also evaluates how these factors vary between regions.
Autonomous Car Legislation Guide
As more OEMs announce more AVs and AV services, this report explores the legal landscape for AV technologies to analyze the impact of legislation on vehicle autonomy. As a live resource, the guide is updated quarterly, providing you with the latest updates from the legal space for AVs.
Digital Cockpit & Infotainment Guide
With more than 100,000 data points per release, this report details the availability of cockpit systems while highlighting key industry partnerships. A deep dive into the global cockpit ecosystem identifies the solutions and configurations being offered by OEMs in several regions.
Monthly Head-Unit China Guide
The China market not only has the most new vehicle launches per month, but also offers unique features not yet seen in other regions. This monthly guide allows you to track this innovation through expert analysis of the latest launches from China’s domestic and international OEMs.
OTA & Software Updates Guide
In 2024, OTA updates are set to become even more common in new vehicles. This guide offers planners and engineers the insights they need to assess their strategies against competitors – identifying the types of updates being delivered today, and the features enabled through FOTA.
Start-up Tracker
In recent years, a variety of automotive start-ups have entered and scaled through the industry, with some gaining international recognition. This guide tracks the latest start-up activities, and news on emerging start-ups, alongside recent partnerships and acquisitions.
Lincoln Nautilus In-Car HMI UX Evaluation
In our newest HMI UX Evaluation & Benchmarking report, our UX experts test the Lincoln Nautilus. While equipped with Ford’s new SAE L2+ piloted driving system, BlueCruise, the new Nautilus also offers navigation live data and on-demand music as part of an all-new IVI system.
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