If CES 2024 was akin to the Cambrian explosion of AI, the 2025 event had a more tempered impact by comparison. However, this was not due to a slowdown in AI but rather its deeper integration into exhibits as a more commonplace technology.
Meanwhile, automotive exhibits saw a notable increase in Software Defined Vehicle (SDV) related showcases compared to last year. OEMs presented more detailed roadmaps and concrete implementations of next-generation vehicle technologies, signaling a higher level of clarity and commitment to SDV across the industry.
SBD Automotive is pleased to announce that our Senior Specialist, Masahiro Otsuka will be speaking at the online seminar hosted by IID Inc., “CES 2025 with Enhanced SDV Resolution - Global Trends in HMI and AI Integration”. In this session, he will share insights into the latest SDV-related developments, incorporating key takeaways from CES 2025.
Event Overview:
Date: Wednesday, April 23, 2025, 10:45~12:00 (JST)
Application Deadline: April 21st, 2025, 12:00 (JST)
Speaker: Masahiro Otsuka, Senior Consulting Specialist - Product Planning & Technical Strategy, SBD Automotive Japan
Agenda:
Definition of the Software-Defined Vehicle and its impact
SBD Automotive's definition of SDVs
Business transformation that OEMs expect from SDV and its current status
Chinese OEMs' participation in CES and their technologies
CES Trend 1 - AI
AI used in various fields
AI utilization tools and solutions (automotive sector)
Chinese OEMs' AI initiatives
CES trend 2 - HMI
Continuously evolving display technologies
Occupant detection technology and its added value
CES trend 3 - SDV
SDV platform solutions from chip vendors
Solutions supporting shift-left
Major OEM Presentations
Q&A
Speaker Profile
Masahiro Otsuka
Senior Consulting Specialist - Product Planning & Technical Strategy
SBD Automotive Japan
Prior to joining SBD Automotive, he gained experience as a software engineer, contributing to the development of various navigation systems for in-vehicle head units. At SBD Automotive he has been involved in research work in all sectors of connected cars, autonomous driving, and automotive security. In recent years, he has focused his expertise on research related to SDV and has led SDV strategy development projects for many entities, including OEMs, Tier 1 suppliers, and IT vendors. He has given numerous presentations at variety of events in Japan on connected cars, autonomous driving, and SDV in Japan, as well as provided tailored workshops for individual entities.
To learn more about the event & complete your online application click below!