Google Ads with Wix: Troubleshooting Your Live Ad Campaign

If you cannot see your live ad, it could be for the following reasons:

When you create ad text, Google tests combinations of headlines and descriptions in any order to optimize your ad. To help attract more customers, Google can also pull content from your site page's SEO settings and business information and use it to test alternate ads. This content can include your business name, address, or your page's title tag or meta description. Learn more about how Google chooses ad text for smart campaigns.

Make sure you've updated your page's SEO settings such as the URL slug, title tag and meta description with the most up-to-date content in case Google uses it to test additional ads.

In order to increase the performance of your ads, Google looks for pages on your site that may be of interest to potential customers (e.g. promotions, coupons, testimonials). Google can then generate an automatic site link, or the URL that appears below your ad text, using any of your published site pages. Learn more about automatic site links.

If you don't want Google to display a specific site page below your ad, you need to hide that page from search engines in the page's SEO settings. 

A 'call' button may not be shown in every impression of your ad. Similar to other ad assets, Google runs an algorithm to determine whether to show the call button in combination with other assets (e.g. image) next to it. This is based on historical performance of the assets and other factors Google tracks and decides on.

Google tests different variations of your ad, and it is normal for a subset of the total ad impressions to appear without all assets included (e.g. the call button). Learn more about bid adjustments.

You might see that your advertising costs each day are a little higher or lower than what you set for your average daily budget. If you do, don’t worry: over the month-long billing cycle, you won’t be charged more than your average daily budget would’ve allowed for over 30.4 days. It is calculated as 30.4 because that is the average number of days in a month (365 days in a year / 12 months = 30.417). 

Google multiplies your average daily budget by this number. That's how we know what your budget should be over the course of a month.

Google allows up to 2 times the clicks in a day than your average daily budget allows for campaigns that aren’t paying for conversions. This is called overdelivery. And it’s a good thing: if Google ends up showing your ad too much — to the point where you accrue more costs than your average daily budget allows over a billing cycle — then Google gives you credit for those extra costs.

Example:

Let’s say you set your budget at $5 a day and your billing cycle is 30 days. Over the course of the month, you notice that your charges vary. Some days you’re charged $2 and on others you’re charged $10. At the end of the month, your charges won’t exceed $152 (that’s 30.4 multiplied by your $5 budget, as explained in the FAQ above).

Even though your campaign costs varied (tipping above and falling below your $5 budget from day to day), at the end of the month you will still be charged for the amount you budgeted.

Your campaign can appear in Google search, YouTube or a Google partner website (AKA Google Display Network).

Note: Showing ads on Google partner websites is helpful because it puts your ads in front of people before they start searching for what you offer. Reach potential customers while they are doing unrelated activities online (e.g. browsing their favorite websites, showing a friend a video, or using apps on mobile devices). This can be key to your overall advertising strategy.