Discrepancies Between Wix Analytics & Data in Other Tracking Tools
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If you are using Wix Analytics and other tracking tools, such as Google Ads, Google Analytics, or Facebook Ads, you may find there are differences in your data.
In this article we'll explain:
注:
The most common reason for seeing discrepancies in analytics data is cookie consent.
Google Analytics Data Discrepancies
Learn more about the differences between Wix Analytics and Google Analytics data by clicking on the titles below:
Differences in Traffic Data
Differences in Sales and People Reports
Differences in Metric Names
Differences in Time Frames
Google Ads Data Discrepancies
Information about the differences between Wix Analytics and Google Ads data can be found by clicking on the titles below:
Discrepancies caused by disabled URL auto-tagging
Metrics that are similar, but not the same
Facebook Ads Data Discrepancies
Discover the reasons for data discrepancies between Wix Analytics and Facebook Ads by clicking on the titles below:
Differences in metric names
Differences in Traffic Source attribution models
Differences in data due to visitors changing devices or browsers
Other Reasons for Data Discrepancies
Click on the titles below to find more reasons for data discrepancies in Wix Analytics:
Discrepancies when using multiple marketing channels
Cookie Consent data discrepancies
Discrepancies caused by Analytics Blockers
Discrepancies caused by timezone differences
Discrepancies due to data latency
Discrepancies due to different bot algorithms
Discrepancies resulting from HTTPS redirects in promotion tool ads
Missing clicks in promotion ad tools
Need help?
If you need further assistance with Wix Analytics data discrepancies, contact Customer Care for support.
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