Oct 24

Stay up-to-date on new industry trends with the latest Quarterly Wrap-Up!

With every quarter bringing a new set of product reveals, strategy updates, new acquisitions, investments and more, sifting through the...

Aug 29

Article

Where are the SDV startups?

As SBD Automotive continues to track the rapid, but foreseeable, onslaught of strategy messaging, investment, supply chain changes, and...

Explore the future of automotive OS in our new multi-client study!

Aug 22

Article

Explore the future of automotive OS in our new multi-client study!

An essential building block of the software-defined vehicle is its operating system, determining what features are offered to the end user

Subscriptions and the SDV: Where is the value proposition?

Aug 15

Article

Subscriptions and the SDV: Where is the value proposition?

Despite the ongoing narrative around feature and software-driven revenues being the yet-realized economic engine of automaker...

How will the arrival of the SDV impact traditional development practices?

Jul 18

Article

How will the arrival of the SDV impact traditional development practices?

As the automotive industry continues to pursue the Software-Defined Vehicle, a growing number of OEMs are rolling out innovative...

Exploring the impacts of SDV development – NIKKEI XTECH interviews Masahiro Otsuka

Jun 25

Article

Exploring the impacts of SDV development – NIKKEI XTECH interviews Masahiro Otsuka

Across the industry, a growing number of automakers are equipping their latest vehicles with advanced software integrations. While this...

Where does your OEM rank on our new OTA Capability Rankings?

Jun 20

Article

Where does your OEM rank on our new OTA Capability Rankings?

Since their popularization in 2012 with the launch of Tesla’s Model S, over-the-air (OTA) technologies have quickly gained widespread...

Why Automakers Have Struggled to Deliver the Software-Defined Vehicle: A Diagnosis and Recommendations

May 1

Webinar

Why Automakers Have Struggled to Deliver the Software-Defined Vehicle: A Diagnosis and Recommendations

Why automakers have struggled to deliver the software-defined vehicle: A diagnosis & recommendations

The AI Future of Automotive: Consumers and the Conversational Car

Jan 29

Article

The AI Future of Automotive: Consumers and the Conversational Car

The right use cases for the right customer type can make or break the adoption curve for AI. Staying close to customer adoption trends...

Automotive technology trends at CES 2024

Jan 4

Event

Automotive technology trends at CES 2024

Navigate the chaos of CES with SBD Automotive's event insights, trends tour, and post-event reports, giving you a head-start on the event...

How will the Software-Defined Vehicle Impact the Automotive Industry?

Nov 16, 2023

Article

How will the Software-Defined Vehicle Impact the Automotive Industry?

Across the industry, a growing number of automakers – including legacy OEMs and newer startups – are equipping their latest vehicles with...

Oct 26, 2023

SBD Explores

SBD Explores: The Emerging New Ecosystem for Software-Defined Vehicles

Software-defined vehicles (SDVs) are a more advanced version of current vehicle architectures. Successfully implementing SDVs allows the...

Oct 12, 2023

Article

SBD Automotive Q3 Highlights

Another quarter has passed in the automotive industry, carrying with it dozens of new announcements, initiatives, innovations, reveals,...

How to enable a seamless customer experience through the Software-Defined Vehicle

Sep 25, 2023

Webinar

How to enable a seamless customer experience through the Software-Defined Vehicle

Presented by SBD Automotive, WirelessCar & Giesecke+Devrient Webinar: Watch now! In this webinar, Andrea Sroczynski, Managing Director at...

Watch now: SBD Automotive & digital.auto host ‘Towards the Habitat on Wheels’ at IAA Mobility!

Aug 17, 2023

Event

Watch now: SBD Automotive & digital.auto host ‘Towards the Habitat on Wheels’ at IAA Mobility!

SBD Automotive attended this year’s IAA Mobility show, where our CEO Andrew Hart and the Managing Director of SBD Germany, Andrea...

Understanding SDV Organization and Strategies: A Q&A with Simon Halford

Aug 2, 2023

Q&A

Understanding SDV Organization and Strategies: A Q&A with Simon Halford

The growing number of technology-focused vehicles being developed by players across, and even beyond, the automotive industry has fueled...

Quarterly Wrap-Up: Q2 2023 Report Now Available!

Jul 13, 2023

Article

Quarterly Wrap-Up: Q2 2023 Report Now Available!

Across the automotive industry, the end of Q2 often offers a chance for OEMs, suppliers, and start-ups to reflect on their achievements...

AEK 2023 - OEMs Showcase their Tech Credentials but Risk Leaving Consumers Behind

Jun 29, 2023

Event

AEK 2023 - OEMs Showcase their Tech Credentials but Risk Leaving Consumers Behind

The Automotive Elektronik Kongress (AEK) is one of the most prominent automotive conferences in Germany, with a 27-year track record of...

Digital Transformation of the Fleet, Lease & Rental Sector

Jun 21, 2023

Webinar

Digital Transformation of the Fleet, Lease & Rental Sector

How Software-Defined Vehicles will unlock innovation Retrofit application of Fleet Management Services (FMS) in the aftermarket is...

What to look for at AutoTech: Detroit 2023

May 18, 2023

Article

What to look for at AutoTech: Detroit 2023

SBD Automotive will be exhibiting onsite at AutoTech:Detroit 2023. Gathering more than 2,500 industry stakeholders annually, AutoTech:...

Automotive technology news, insights and articles

Written by our automotive experts, these Insights offer our take on the market, in-depth white papers, event presentations, and informative webinars to help you stay up to date.

SBD Automotive

Insights

Our perspectives on the rapidly changing mobility industry

SBD Automotive

Insights

Our perspectives on the rapidly changing mobility industry

Connected

Autonomous

Shared Mobility

Electric Vehicles

Security

Insights

Reports

Consulting

Client Portal

Who We Are

Leadership

Regions

Working at SBD

Careers