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How will today’s technology trends impact the in-vehicle user experience of tomorrow?
In recent years, the role of technology inside the vehicle has grown exponentially, impacting almost every feature domain within the...
4 days ago
Online Seminar: CES 2025 with Enhanced SDV Resolution - Global Trends in HMI and AI Integration
If CES 2024 was akin to the Cambrian explosion of AI, the 2025 event had a more tempered impact by comparison. However, this was not due...
Mar 10
AI: The New Engine Driving the Future of Automotive Innovation
The automotive industry is undergoing a seismic shift. Where once the heart of a vehicle was its mechanical engine, today the...
Mar 6
Upgrade your IVI Strategies with our HMI UX Benchmarking & Evaluation reports!
An ongoing race across the global automotive industry is seeing a growing number of automakers compete to deliver the vehicle of the...
Feb 27
Stay Ahead of the Curve in 2025 with SBD Automotive’s All-New Research Reports!
2024 represented a key year for the automotive industry, with notable technology evolutions, striking new innovations, and shifts in the...
Feb 20
All things automotive from CES 2025
CES 2025 was another chaotic and incredible event! Our team of 9 experts covering the show are all back home and recovering after such a...
Jan 23
In-Car HMI UX Evaluation & Benchmarking: Audi Q6 e-tron
As OEMs continue to pursue the SDV, they are increasing both the number of technologies in the vehicle and their significance to the...
Jan 20
CES Day 2: Automotive Superlatives, Spotlights, and Stock Prices
Welcome back to the final edition of SBD Automotive’s daily correspondence from CES 2025. If you missed our first two dispatches, you can...
Jan 9
CES Opening Day: We’re Gonna Need More FLOPS
Greetings again from Las Vegas! Our team took to the expo halls today to canvas all things automotive and mobility at CES 2025 where...
Jan 8
Media Day at #CES2025: Where Car Companies Don’t Talk About Cars
Welcome to SBD Automotive’s first daily #CES wrap-up for 2025! In addition to today’s insight, we’ll be publishing again Tuesday and...
Jan 7
In-Car HMI UX Evaluation & Benchmarking: Avatr 12
Following our article on the Acura ZDX HMI UX report, this Insight covers the latest edition of the series, the all new Avatr 12.
Nov 28, 2024
How will the user experience of new in-vehicle HMI systems impact future automotive technologies?
Around the world, automakers are rapidly competing to deliver the vehicle of the future in a race that is seeing not only an increase in...
Nov 21, 2024
In-Car HMI UX Evaluation & Benchmarking: Acura ZDX
As OEMs continue to pursue the SDV, they are increasing both the number of technologies in the vehicle and their significance to the...
Nov 14, 2024
How will new trends in AI, electrification, and connectivity impact the future of automotive?
As we approach the end of the year, we can begin to reflect on the most important movements, trends, and technologies delivered over the...
Nov 6, 2024
Stay up-to-date on new industry trends with the latest Quarterly Wrap-Up!
With every quarter bringing a new set of product reveals, strategy updates, new acquisitions, investments and more, sifting through the...
Oct 24, 2024
What lessons can Western automakers learn from Chinese OEMs?
Around the world, OEMs are innovating rapidly across a number of key technology domains. Over-the-air (OTA) platforms sit at the...
Oct 17, 2024
In-Car HMI UX Evaluation & Benchmarking: Hyundai KONA
As OEMs continue to pursue the SDV, they are increasing both the number of technologies in the vehicle and their significance to the...
Oct 9, 2024
Exploring Ford's Power Promise to drive EV adoption in the U.S.
In a recent blog post, Ford CEO Jim Farley expressed how he felt that the next generation of EV owners are ultimately looking for three...
Oct 3, 2024
How will restrictions on Chinese technologies impact the future of vehicle cybersecurity?
For many years, domestic Chinese OEMs have been at the forefront of balancing technological innovation across many domains, from...
Oct 3, 2024
SBD Automotive Q3 Highlights
With Q3 coming to a close, we can now begin to visualize what 2024 has brought to the automotive industry and realize how some of the...
Sep 26, 2024
Written by our automotive experts, these Insights offer our take on the market, in-depth white papers, event presentations, and informative webinars to help you stay up to date.
SBD Automotive
Insights
Our perspectives on the rapidly changing mobility industry
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