SBD Automotive

Stay up-to-date with CES 2023!

Navigate the chaos of CES with SBD Automotive's daily event insights, complimentary tour map and pre-event report, giving you a head...

OEMs vs Tech Giants - who will commercialize L4 autonomy first?

Dec 8, 2022

OEMs vs Tech Giants - who will commercialize L4 autonomy first?

Around the world, automotive trials of Level 4 technologies are working to change how the industry uses and interacts with the vehicle....

Coordinating the Connected Car and Network Edge

Dec 2, 2022

Coordinating the Connected Car and Network Edge

Future automotive workloads are pushing performance boundaries at the Network Edge, potentially to breaking point. The connected vehicle...

SBD Automotive supports digital.auto initiative

Nov 9, 2022

SBD Automotive supports digital.auto initiative

A fundamental shift across the entire automotive industry is driving a new era of mobility digital.auto was launched today as an open...

Maximizing in-vehicle commerce through the software-defined era

Oct 20, 2022

Maximizing in-vehicle commerce through the software-defined era

Commerce practices tailored to the vehicle lifecycle have existed for decades, from infrastructure designed around consumer journeys to...

Coordinating the Connected Car and Network Edge ...to Avoid Breaking the Internet

Oct 20, 2022

Webinar

Coordinating the Connected Car and Network Edge ...to Avoid Breaking the Internet

Webinar: Out now Today’s internet is not ready for tomorrow’s connected cars. Future automotive workloads are pushing performance...

SBD Automotive celebrates 25 years of industry leadership, client dedication & employee success

Sep 30, 2022

SBD Automotive celebrates 25 years of industry leadership, client dedication & employee success

Today we thank all SBD Automotive customers, team members, alumni and partners for your incredible support and ask you to please take a...

Conference: Software-Defined Vehicles (SDV) - Motivation and Transformation

Sep 22, 2022

Conference: Software-Defined Vehicles (SDV) - Motivation and Transformation

The Software-defined Vehicle (SDV) is a concept that refers to a vehicle whose main functions are defined by software. With the rapid...

Is personalization the key to successful automotive experiences?

Sep 16, 2022

Is personalization the key to successful automotive experiences?

Automotive personalization is not a new idea The automotive industry has a long history of personalization. Over the years, consumers...

OEMs risk falling behind stringent ICE bans

Sep 9, 2022

OEMs risk falling behind stringent ICE bans

Originally published on the SBD PORTAL in September 2022 As the world transitions toward an electrified and decarbonized future, regions...

The 6 steps to finding CASE-capable consultants

Sep 2, 2022

The 6 steps to finding CASE-capable consultants

There are questions that many OEMs and Tier 1s ask themselves, but rarely get answers they can act upon - What is our competitor's...

Aug 31, 2022

Dark patterns in automotive UX

Connected cars provide an attractive revenue opportunity for service providers and advertisers, especially those that include in-car...

Broadcast media in the personalized software-defined vehicle

Aug 26, 2022

Broadcast media in the personalized software-defined vehicle

In a world where cloud media streaming is second nature to nearly anyone who can afford to buy a new car, broadcast media continues to be...

Jul 1, 2022

AutoTech: Detroit - Conference Summary

SBD Automotive was onsite exhibiting at this year's AutoTech: Detroit event in early June. This was the first North American event the...

Jun 30, 2022

Multi-source automotive software stacks

The automotive software solution landscape is undergoing a fundamental shift as the industry moves towards software-defined vehicles. The...

Jun 29, 2022

Introducing the Automotive EPM

The automotive industry has made significant strides in the movement toward offering enhanced Experiences Per Mile (EPM) over the past...

Jun 23, 2022

Webinar

Multi-source automotive software stacks

Understanding the software solution landscape for the software-defined vehicle The automotive software supply chain is undergoing a...

AUTOSAR is the backbone of AVs and ADAS, but for how long?

Jun 22, 2022

AUTOSAR is the backbone of AVs and ADAS, but for how long?

AUTOSAR has become ubiquitous in the development of automotive ECUs at many OEMs, but as new and more complex autonomous vehicle...

escar USA Conference - Securing the software-defined vehicle

Jun 20, 2022