top of page
1 day ago
Stay Ahead of the Curve in 2025 with SBD Automotive’s All-New Research Reports!
2024 represented a key year for the automotive industry, with notable technology evolutions, striking new innovations, and shifts in the...
Jan 23
All things automotive from CES 2025
CES 2025 was another chaotic and incredible event! Our team of 9 experts covering the show are all back home and recovering after such a...
Jan 9
CES Day 2: Automotive Superlatives, Spotlights, and Stock Prices
Welcome back to the final edition of SBD Automotive’s daily correspondence from CES 2025. If you missed our first two dispatches, you can...
Jan 8
4S Mobility launches at CES in Las Vegas
4S Mobility, an industry-wide movement to shift from tech-centric to outcome-driven mobility, has launched at CES. This new universal...
Jan 8
CES Opening Day: We’re Gonna Need More FLOPS
Greetings again from Las Vegas! Our team took to the expo halls today to canvas all things automotive and mobility at CES 2025 where...
Jan 7
Media Day at #CES2025: Where Car Companies Don’t Talk About Cars
Welcome to SBD Automotive’s first daily #CES wrap-up for 2025! In addition to today’s insight, we’ll be publishing again Tuesday and...
Nov 21, 2024
How will the user experience of new in-vehicle HMI systems impact future automotive technologies?
Around the world, automakers are rapidly competing to deliver the vehicle of the future in a race that is seeing not only an increase in...
Nov 14, 2024
In-Car HMI UX Evaluation & Benchmarking: Acura ZDX
As OEMs continue to pursue the SDV, they are increasing both the number of technologies in the vehicle and their significance to the...
Nov 6, 2024
How will new trends in AI, electrification, and connectivity impact the future of automotive?
As we approach the end of the year, we can begin to reflect on the most important movements, trends, and technologies delivered over the...
Oct 24, 2024
Stay up-to-date on new industry trends with the latest Quarterly Wrap-Up!
With every quarter bringing a new set of product reveals, strategy updates, new acquisitions, investments and more, sifting through the...
Oct 17, 2024
What lessons can Western automakers learn from Chinese OEMs?
Around the world, OEMs are innovating rapidly across a number of key technology domains. Over-the-air (OTA) platforms sit at the...
Oct 9, 2024
In-Car HMI UX Evaluation & Benchmarking: Hyundai KONA
As OEMs continue to pursue the SDV, they are increasing both the number of technologies in the vehicle and their significance to the...
Oct 3, 2024
Exploring Ford's Power Promise to drive EV adoption in the U.S.
In a recent blog post, Ford CEO Jim Farley expressed how he felt that the next generation of EV owners are ultimately looking for three...
Oct 3, 2024
How will restrictions on Chinese technologies impact the future of vehicle cybersecurity?
For many years, domestic Chinese OEMs have been at the forefront of balancing technological innovation across many domains, from...
Sep 26, 2024
SBD Automotive Q3 Highlights
With Q3 coming to a close, we can now begin to visualize what 2024 has brought to the automotive industry and realize how some of the...
Aug 29, 2024
Where are the SDV startups?
As SBD Automotive continues to track the rapid, but foreseeable, onslaught of strategy messaging, investment, supply chain changes, and...
Aug 28, 2024
SBD Explores: New EV Battery Technology
Automakers are carefully observing the development of new battery chemistries. Existing lithium-ion batteries are likely to dominate the...
Aug 22, 2024
Explore the future of automotive OS in our new multi-client study!
An essential building block of the software-defined vehicle is its operating system, determining what features are offered to the end user
Aug 22, 2024
In-Car HMI UX Evaluation & Benchmarking: Lincoln Nautilus
In-Car HMI UX Evaluation & Benchmarking Report: 2024 Lincoln Nautilus.
Jul 25, 2024
What impact will new EV charging and battery innovations have on EV uptake?
With many OEMs offering at least one all-electric option in their vehicle line-ups, and while adoption rates continue to increase...
Written by our automotive experts, these Insights offer our take on the market, in-depth white papers, event presentations, and informative webinars to help you stay up to date.
SBD Automotive
Insights
Our perspectives on the rapidly changing mobility industry
bottom of page