Is Google's takeover of the cockpit stalling?
Google’s launch of Android Automotive in 2018 was promptly followed by media predictions that car makers would be forced to give up on...
top of page
Sep 9, 2022
OEMs risk falling behind stringent ICE bans
Originally published on the SBD PORTAL in September 2022 As the world transitions toward an electrified and decarbonized future, regions...
Sep 2, 2022
The 6 steps to finding CASE-capable consultants
There are questions that many OEMs and Tier 1s ask themselves, but rarely get answers they can act upon - What is our competitor's...
Aug 31, 2022
Dark patterns in automotive UX
Connected cars provide an attractive revenue opportunity for service providers and advertisers, especially those that include in-car...
Jul 7, 2022
Auto industry at risk of losing customer trust
The US National Highway Traffic Safety Association (NHTSA) recently released data on crashes involving vehicles equipped with automated...
Jul 5, 2022
Is the US effectively deploying EV infrastructure?
Over 10 million EVs will be shipped in the US over the next 5 years, which require both private and public charging infrastructure to...
Jun 22, 2022
AUTOSAR is the backbone of AVs and ADAS, but for how long?
AUTOSAR has become ubiquitous in the development of automotive ECUs at many OEMs, but as new and more complex autonomous vehicle...
Jun 7, 2022
Latest BLE vulnerability might be a deal-breaker
UK based NCC Group says it found security flaws in Bluetooth Low Energy (BLE). The vulnerability involves using a link layer relay attack...
May 1, 2022
Open-source software hits the road
Software has become the new growth engine of the automotive industry, enabling car makers to offer consumers fresh and compelling digital...
May 1, 2022
New players jump on the localization bandwagon
Albert Einstein once said that you can't use an old map to explore a new world. Maps and localization are becoming an increasingly...
Apr 26, 2022
The 4 major technical challenges holding back autonomous vehicles
The rate of technological advancement on the path to autonomous vehicles has been rapid, especially over the last 1-2 years. Major...
Apr 1, 2022
Have we reached peak AV Start-up?
A number of start-ups have recently closed, been absorbed into suppliers or acquired outright. Despite there still being a long way to go...
Apr 1, 2022
Are OEMs at risk of collecting too much data?
Over 51 million vehicles will be shipped globally in 2022 with built-in connectivity, all of which share data regularly with car makers....
Feb 2, 2022
The future of hydrogen
Hydrogen fuel cell electric vehicles (FCEVs) have been in and out of the spotlight several times over the last two decades. In fact, the...
Feb 2, 2022
Ten years at SBD Automotive
Today, Jo Jones, SBD Automotive's Chief HR Officer is interviewing Connie Gu, who is currently providing maternity cover for a Senior...
Jan 27, 2022
Why driver monitoring will be critical to next-generation autonomous vehicles
There is a childhood game with very simple rules. Throw something to someone who is clearly daydreaming, shout “think fast” …see if they...
Jan 12, 2022
Betting on batteries
In the last year or so, as the world has been struggling to emerge from the pandemic, we have begun to see sharp increases in both...
Nov 3, 2021
Will range accuracy be the cure for range anxiety?
For more than a decade, automakers have struggled to develop vehicle interfaces that are as simple and rewarding to use as a smartphone....
Oct 6, 2021
Identifying and resolving the barriers to EV adoption
Over the last few years, the EV market has made impressive gains and doesn’t show any signs of slowing down. As EVs become cheaper to...
Jul 15, 2021
Will Plug & Charge improve the EV experience?
If you’re an earlier adopter of electric vehicles, you probably can’t even imagine driving up to a random station to simply complete...
Written by our automotive experts, these Insights offer our take on the market, in-depth white papers, event presentations, and informative webinars to help you stay up to date.
SBD Automotive
Insights
Our perspectives on the rapidly changing mobility industry
bottom of page