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CES 2023: Flash Report
CES 2023 was attended on-site by 9 members of the SBD team, including the CEO, CCO, Director - North America, production managers,...
Jan 17, 2023

Back on track!
If there is one absolute in life, it's that if you leave a team of automotive engineers in a room together, eventually one of them will...
Jan 11, 2023


CES 2023 Day 3 Wrap-up: Big Themes, Statistics and Sore Feet
CES 2023 Day 3 Wrap-up: Big themes, Statistics and Sore Feet - On Day 1 we wrote about some of the new in-vehicle experiences being
Jan 9, 2023

CES 2023 Day 2 Wrap-up: SDVs, Chipsets and Maps
For our Day 1 CES 2023 wrap-up we covered many of the mobility experiences that are most visible at CES 2023: big displays, robotaxis, perso
Jan 7, 2023

CES 2023 Day 1 Wrap-Up
Day 1 at CES saw a return to the hustle and bustle we’ve previously associated with the event – tens of thousands of people descended on....
Jan 6, 2023


New Ways the Automotive Ecosystem is Personalizing the Consumer Experience
In this episode, host Jeffrey Hannah welcomes Anthony Landamia, a Product Management Executive at Xperi with over 35 years of automotive...
Jan 5, 2023


CES 2023 - Day 0
CES 2023 Day 0 Daily Insight Article - We’re excited to finally be back for CES 2023 in Las Vegas. The show is setting up to be even more ex
Jan 5, 2023


Stay up-to-date with CES 2023!
Navigate the chaos of CES with SBD Automotive's daily event insights, complimentary tour map and pre-event report, giving you a head...
Jan 3, 2023


OEMs vs Tech Giants - who will commercialize L4 autonomy first?
Around the world, automotive trials of Level 4 technologies are working to change how the industry uses and interacts with the vehicle....
Dec 8, 2022


Coordinating the Connected Car and Network Edge
Future automotive workloads are pushing performance boundaries at the Network Edge, potentially to breaking point. The connected vehicle...
Dec 2, 2022


SBD Automotive supports digital.auto initiative
A fundamental shift across the entire automotive industry is driving a new era of mobility digital.auto was launched today as an open...
Nov 9, 2022


Will mergers help speed up data monetization?
There is speculation in the press that Wejo and Otonomo may be considering a merger. This follows a turbulent year since each went...
Nov 2, 2022


Maximizing in-vehicle commerce through the software-defined era
Commerce practices tailored to the vehicle lifecycle have existed for decades, from infrastructure designed around consumer journeys to...
Oct 20, 2022


Coordinating the Connected Car and Network Edge ...to Avoid Breaking the Internet
Webinar: Out now Today’s internet is not ready for tomorrow’s connected cars. Future automotive workloads are pushing performance...
Oct 20, 2022


Software-Defined Vehicles: Motivation and Transformation
On October 7, 2022, SBD Automotive held the conference Software-Defined Vehicle - Motivation and Transformation in Tokyo, Japan. At this...
Oct 17, 2022


Is Google's takeover of the cockpit stalling?
Google’s launch of Android Automotive in 2018 was promptly followed by media predictions that car makers would be forced to give up on...
Oct 5, 2022

SBD Automotive celebrates 25 years of industry leadership, client dedication & employee success
Today we thank all SBD Automotive customers, team members, alumni and partners for your incredible support and ask you to please take a...
Sep 30, 2022


Conference: Software-Defined Vehicles (SDV) - Motivation and Transformation
The Software-defined Vehicle (SDV) is a concept that refers to a vehicle whose main functions are defined by software. With the rapid...
Sep 22, 2022

Is personalization the key to successful automotive experiences?
Automotive personalization is not a new idea The automotive industry has a long history of personalization. Over the years, consumers...
Sep 16, 2022


OEMs risk falling behind stringent ICE bans
Originally published on the SBD PORTAL in September 2022 As the world transitions toward an electrified and decarbonized future, regions...
Sep 9, 2022


The 6 steps to finding CASE-capable consultants
There are questions that many OEMs and Tier 1s ask themselves, but rarely get answers they can act upon - What is our competitor's...
Sep 2, 2022


Dark patterns in automotive UX
Connected cars provide an attractive revenue opportunity for service providers and advertisers, especially those that include in-car...
Aug 31, 2022


Broadcast media in the personalized software-defined vehicle
In a world where cloud media streaming is second nature to nearly anyone who can afford to buy a new car, broadcast media continues to be...
Aug 26, 2022


Auto industry at risk of losing customer trust
The US National Highway Traffic Safety Association (NHTSA) recently released data on crashes involving vehicles equipped with automated...
Jul 7, 2022


Written by our automotive experts, these Insights offer our take on the market, in-depth white papers, event presentations, and informative webinars to help you stay up to date.
SBD Automotive
Insights
Our perspectives on the rapidly changing mobility industry
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