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SBD Explores

Dec 12

Join us for all things automotive at CES 2025

Navigate the chaos of CES with SBD Automotive's event insights, trends tour, and post-event reports, giving you a head-start on the event...

In-Car HMI UX Evaluation & Benchmarking: Audi Q6 e-tron

Dec 2

Article

In-Car HMI UX Evaluation & Benchmarking: Audi Q6 e-tron

As OEMs continue to pursue the SDV, they are increasing both the number of technologies in the vehicle and their significance to the...

In-Car HMI UX Evaluation & Benchmarking: Avatr 12

Nov 28

Article

In-Car HMI UX Evaluation & Benchmarking: Avatr 12

Following our article on the Acura ZDX HMI UX report, this Insight covers the latest edition of the series, the all new Avatr 12.

How will the user experience of new in-vehicle HMI systems impact future automotive technologies?

Nov 21

Article

How will the user experience of new in-vehicle HMI systems impact future automotive technologies?

Around the world, automakers are rapidly competing to deliver the vehicle of the future in a race that is seeing not only an increase in...

In-Car HMI UX Evaluation & Benchmarking: Acura ZDX

Nov 14

Article

In-Car HMI UX Evaluation & Benchmarking: Acura ZDX

As OEMs continue to pursue the SDV, they are increasing both the number of technologies in the vehicle and their significance to the...

How will new trends in AI, electrification, and connectivity impact the future of automotive?

Nov 6

Article

How will new trends in AI, electrification, and connectivity impact the future of automotive?

As we approach the end of the year, we can begin to reflect on the most important movements, trends, and technologies delivered over the...

Stay up-to-date on new industry trends with the latest Quarterly Wrap-Up!

Oct 24

Article

Stay up-to-date on new industry trends with the latest Quarterly Wrap-Up!

With every quarter bringing a new set of product reveals, strategy updates, new acquisitions, investments and more, sifting through the...

What lessons can Western automakers learn from Chinese OEMs?

Oct 17

Article

What lessons can Western automakers learn from Chinese OEMs?

Around the world, OEMs are innovating rapidly across a number of key technology domains. Over-the-air (OTA) platforms sit at the...

In-Car HMI UX Evaluation & Benchmarking: Hyundai KONA

Oct 9

Article

In-Car HMI UX Evaluation & Benchmarking: Hyundai KONA

As OEMs continue to pursue the SDV, they are increasing both the number of technologies in the vehicle and their significance to the...

Exploring Ford's Power Promise to drive EV adoption in the U.S.

Oct 3

Article

Exploring Ford's Power Promise to drive EV adoption in the U.S.

In a recent blog post, Ford CEO Jim Farley expressed how he felt that the next generation of EV owners are ultimately looking for three...

How will restrictions on Chinese technologies impact the future of vehicle cybersecurity?

Oct 3

Article

How will restrictions on Chinese technologies impact the future of vehicle cybersecurity?

For many years, domestic Chinese OEMs have been at the forefront of balancing technological innovation across many domains, from...

Sep 26

Article

SBD Automotive Q3 Highlights

With Q3 coming to a close, we can now begin to visualize what 2024 has brought to the automotive industry and realize how some of the...

How will Hyundai’s 2024 Investor Day announcements impact the EV landscape and the evolution of new e-mobility technologies?

Sep 5

Article

How will Hyundai’s 2024 Investor Day announcements impact the EV landscape and the evolution of new e-mobility technologies?

EVs are now proliferating globally, with legacy OEMs and new startups rolling out innovative solutions and contributing to ever-evolving...

Aug 29

Article

Where are the SDV startups?

As SBD Automotive continues to track the rapid, but foreseeable, onslaught of strategy messaging, investment, supply chain changes, and...

Aug 28

SBD Explores

SBD Explores: New EV Battery Technology

Automakers are carefully observing the development of new battery chemistries. Existing lithium-ion batteries are likely to dominate the...

Explore the future of automotive OS in our new multi-client study!

Aug 22

Article

Explore the future of automotive OS in our new multi-client study!

An essential building block of the software-defined vehicle is its operating system, determining what features are offered to the end user

In-Car HMI UX Evaluation & Benchmarking: Lincoln Nautilus

Aug 22

Article

In-Car HMI UX Evaluation & Benchmarking: Lincoln Nautilus

In-Car HMI UX Evaluation & Benchmarking Report: 2024 Lincoln Nautilus.

Subscriptions and the SDV: Where is the value proposition?

Aug 15

Article

Subscriptions and the SDV: Where is the value proposition?

Despite the ongoing narrative around feature and software-driven revenues being the yet-realized economic engine of automaker...

What impact will new EV charging and battery innovations have on EV uptake?

Jul 25

Article

What impact will new EV charging and battery innovations have on EV uptake?

With many OEMs offering at least one all-electric option in their vehicle line-ups, and while adoption rates continue to increase...

How will the arrival of the SDV impact traditional development practices?

Jul 18

Article

How will the arrival of the SDV impact traditional development practices?

As the automotive industry continues to pursue the Software-Defined Vehicle, a growing number of OEMs are rolling out innovative...

In-Car HMI UX Evaluation & Benchmarking: Xiaomi SU7

Jul 3

Article

In-Car HMI UX Evaluation & Benchmarking: Xiaomi SU7

In-Car HMI UX Evaluation & Benchmarking Report: Xiaomi SU7

Jun 27

Article

SBD Automotive Q2 Highlights

As the second quarter of 2024 comes to a close, we can begin to reflect on how, across the global automotive industry, the first half of...

Exploring the impacts of SDV development – NIKKEI XTECH interviews Masahiro Otsuka

Jun 25

Article

Exploring the impacts of SDV development – NIKKEI XTECH interviews Masahiro Otsuka

Across the industry, a growing number of automakers are equipping their latest vehicles with advanced software integrations. While this...

Where does your OEM rank on our new OTA Capability Rankings?

Jun 20

Article

Where does your OEM rank on our new OTA Capability Rankings?

Since their popularization in 2012 with the launch of Tesla’s Model S, over-the-air (OTA) technologies have quickly gained widespread...

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Written by our automotive experts, these Insights offer our take on the market, in-depth white papers, event presentations, and informative webinars to help you stay up to date.

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