REPORT SPOTLIGHT

Advanced Driver

Assistance Systems

vs

The Human

Machine Interface

With the automotive industry moving towards higher levels of automation, vehicle manufacturers need to make sure that their customers understand both the limitations and functionalities of their ADAS. An effective Human Machine Interface (HMI) plays a vital role in this equation.

 

SBD’s benchmarking of the latest vehicles from different brands shows that even with relatively simple ADAS, the HMI solutions deployed are lacking consistency and clarity. In some instances, SBD has even identified some significant flaws. In other words, the basics are still not right yet.

PRINCIPLE 1

Minimize eyes away from the road as much as possible whilst driving.

 

  • It is vital that the ADAS assists, rather than distracts the driver.

  • Controls should be within the line of sight of the driver.

PRINCIPLE 2

Confusion should be removed.

 

 

  • The system should be intuitive.


  • As the adoption of ADAS increases, it is paramount that it caters for both expert and novice users, as the level of comprehension and confidence can vary widely.

This report, BMW 5-Series ADAS HMI Benchmarking, provides an in-depth evaluation of BMW’s latest ADAS offering. Covering the following 7 major functions, it includes the new Remote Parking System, using their first-in-class Display Key, allowing you to move the car from outside of the vehicle.

Adaptive Cruise

Control

Steer Assist

Lane Departure

Warning

Blind Spot

Monitoring

Rear Cross

Traffic Alert

Fully-Automatic

Parking Assist

Remote Parking

  • Benchmark individual ADAS functionalities with a quantifiable result for each system.
  • Identify HMI weaknesses, allowing you to shape strategies for system evolutions.
  • Insight into key competitors, including their system strengths and limitations.

Section 1:

Adaptive Cruise Control

Section 4:

Blind Spot Monitoring

Section 7:

Remote Parking

If you would like to learn more about SBD's premium ADAS HMI Benchmarking report and want to receive a report preview, please add your details below.

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Section 1:

Adaptive Cruise Control

Section 4:

Blind Spot Monitoring

Section 7:

Remote Parking

REPORT

SPOTLIGHT